Create square video facebook how to#

Yes, I really am advocating Microsoft PowerPoint as a video creation tool for social media - hear me out on this one! Specifically, I'm talking about the type of social media video that mixes still images with an animated text overlay. Let's address the elephant out of the room. Why PowerPoint is the Best Square Video Tool For Social Media When looking specifically at view-through rates for the first 10 seconds of a video, 1:1 videos outperform 16:9 clips by 54%.

Over several months in 2017, data from marketing agency Laundry Service revealed that view rates for square videos on Instagram were 28% higher than horizontal content.

When Buffer ran 10 tests with 60 different variations including square, landscape, and letterbox, square and letterbox video noticeably outperformed landscape video in terms of engagement and reach.

Square videos (1:1) take up 78% more real estate in the mobile news feed than landscape videos.

The following numbers show how and why square videos help to drive views and engagement on social media: There’s no need to recreate the same piece for every channel, when you can simply hone in on a square format.' 'The effectiveness of square regardless of the viewing scenario means that videos with 1:1 aspect ratios can work well across platforms. In fact, Facebook and Instagram even recommend square for use in video ads.Īnd if you're resources are scarce, square video can also work for you. No matter the screen orientation, square video fills up a lot of precious screen real estate. The use of video in social media has exploded in recent years, but the one element that not many saw coming was that square video (along with vertical format - which I wrote about here) would come to be preferred by users and marketers alike - especially on mobile devices. Why your business should make square videos but free!īefore we get to the tutorial, some background information.

The end result is similar to that which you'd get using a paid tool like Animoto.

Create square video facebook how to#

In this blog post, I'll show you how to easily and quickly make and produce square videos using Microsoft PowerPoint - no video editing expertise required! Do you want to create square videos for Facebook and Instagram, or other social networks?